She co-authored Destination Profit, (Creating People Profit Opportunities in your Organization). She is working on her next book about People who are Up to Something, which is due out later this year.

When asked what type of business she's in, Rita's answer is, The People Business. As CEO and Founder of QVF Consultants, Rita works with organizations and individuals who are serious about creating People focused relationships and cultures. She shares her expertise and resources to help develop environments where people can do and be their best. She passionately believes that every workplace can be a positive place to work. As an International Speaker and Consultant, she has presented to groups in Europe, Mexico, Brazil and Australia on topics including People Success Strategies, Leadership, Innovation, Culture, Branding, and Customer Service.

During her 25-year career at Southwest Airlines, Rita served in several positions, including Customer Service, Sales and Marketing, Public Relations and HR. In her last role as Director of the University for People, she was responsible for the design, development and implementation of Leadership and Personal Development programs for over 32,000 Employees. She also established a Career Development Services team responsible for helping employees develop a career path.

Rita has served on several advisory committees and boards and as past Chair of ASTD (American Society of Training & Development, she worked with Learning professionals worldwide.

She has often been interviewed and quoted in publications such as Harvard Business Review, Business Week, Corporate Meetings and Incentives and Wall Street Journal on topics of recruiting and training practices.

She holds a bachelor degree in business and several training and HR certificates. She received Southwest Airlines President's Award for outstanding achievement, twice.

Rita is committed to helping people discover and unleash their possibilites!